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Nov 02, 2024

Oprah's Favorite Things List 2024: Shop gifts under $100

It’s time! The holiday season has officially started and there’s no one better to kick off the cheer than the queen of gifting herself, Oprah. The multi-hyphenate TV personality and media maven just

It’s time! The holiday season has officially started and there’s no one better to kick off the cheer than the queen of gifting herself, Oprah.

The multi-hyphenate TV personality and media maven just dropped her much-anticipated Oprah’s Favorite Things list for 2024 on Oprah Daily. And it’s filled with gifting inspiration for everyone on your list, whether you’re shopping for a tween, a home cook, an avid reader or a hard-to-shop-for mom. The best part? There are so many picks under $100! Plus, they're all available to shop on Amazon — they've been in partnership for 10 years now.

“One of my favorite things about this time of year is how open people are to spreading goodwill, and every present you offer is a chance to show someone how much you appreciate them — an opportunity to say, ‘You matter to me, and I am so grateful to have you in my life,’” Oprah shared in a release.

Below, we’re highlighting everything you can score for under $100 from the list, including sweet treats and a cozy snuggle buddy from TODAY contributor Jill Martin! The full list can be found on the Oprah Daily site.

Fashion Gifts | Kids' Gifts | Beauty Gifts | Food Gifts | Health and Wellness Gifts | How we chose

This is a must-have for travelers! It’s designed to keep all your accessories in one place, from your sunglasses to your jewelry so nothing gets lost at the bottom of your bag. It has five compartments, so you can fit two pairs of glasses, 21 studs, five bracelets, plus plenty of additional rings and earrings.

This isn’t the first time Peepers has popped up on Oprah’s Favorite Things list! The glasses are loved by Oprah — and are sure to be appreciated by anyone on your gifting list. Not only are they designed to help block blue light, but they’re lightweight so the brand says that they’ll feel comfortable on.

Help them stay cozy in style this season with these ear muffs. They’re super cute and they fold down to a portable size, so they’re easy to stick in your purse and carry around with you.

You can never go wrong with initial jewelry. And this ring will be the perfect gift for everyone from co-workers to a mother-in-law, since it’s adjustable so you don’t even have to know their ring size.

Rep your school with one of these stylish hats from Dungeon Forward. Each one is vibrant and thoughtfully designed to celebrate Historically Black Colleges and Universities.

Need a red bag to match your outfit? What about blue? This unique bag lights up in seven different colors, so you can match your mood. Want something a little more basic? When it’s not illuminated, it’s also is the perfect versatile black bag that you can bring anywhere.

These gloves bring a luxury feel for less than $50. They’re made with a faux leather material on top and a faux suede palm for a stylish contrasting design. Plus, they have touchscreen-ready fingertips to help them stay connected regardless of the temperatures outside.

This isn’t your average initial necklace. The oversized balloon letter makes it feel truly unique — just like your loved one! They’ll love how versatile and stylish it is, with its sleek chain and gold design.

Give them a new way to wear hoops with these fun earrings. The elongated design feels fresh and eye-catching, and they’re perfect for any occasion, whether it be a formal outing or casual date night.

Get ready to test your music knowledge (and vocal skills) with this fun game that’s great for the whole family. Players will sing, quote or mimic lyrics that feature the round’s chosen word. Take too long or get it wrong and you’ll be eliminated.

Learning how to navigate money can be a confusing thing for a lot of kids (and us adults too). This book will help start teaching them about how money works from a young age so that they feel more confident in the future. It’s filled with cute illustrations and fun facts to keep kids entertained as they learn about things like bartering, profit and loss and the origins of credit,

This 500-piece puzzle will be a great challenge for budding puzzlers. They’ll put together the thick, sturdy pieces to create a fun and vibrant scene.

Once babies start walking, falls are pretty much inevitable. However, these socks may help. They feature a grippy material on the bottom to help keep their feet more firmly planted on the ground.

Conversation cards are a great way to form even deeper connections and foster meaningful conversations with your loved ones. This deck includes 100 questions that Oprah thinks everyone should ask. Questions include, “What is grace to you?” and “When did life last surprise you?”

Cuddle Bees dolls are designed to celebrate diversity and inclusion so all kids can have a cuddle buddy just like them. They’re huggable and soft so they’re perfect for cuddling.

This kit comes with over 100 gem stickers, so they can decorate the included sunglasses and bag and then wear them out and about. They’ll love showing off their fun creations to all of their friends.

Drying off after bathtime just got a whole lot cuter. This adorable towel poncho is cozy, quick-drying and easy to get on and off (it has magnetic snaps), so it’s great for lounging after a bath or drying off at the pool.

They can instantly transform photos into an art project with this kit. They’ll print the photos themselves so they can choose any of their favorites. And don’t worry, they don’t need to be Picasso to recreate the photo. All they have to do is follow the paint-by-number design.

If your game shelf is already overflowing with your favorite board games, you’ll appreciate this stylish version of Sorry! which is designed to fit right into your bookshelf. The game features a vintage graphic design from the 1958 edition, so it’s great for longtime fans of the game a new players alike.

Soft, lightweight and machine-washable, this sweatshirt romper is perfect for your little travel buddy. Even better, it’s part of a mommy and me set, so you can match.

Don’t let the cold weather stop your kids from having hours of outdoor fun. Kids (and adults too) will have a blast sledding on this inflatable snowmobile. It’s designed to be easy to inflate and deflate so storage is a breeze. Plus it can fit two people (up to 250 pounds) so it’s great for families.

TODAY contributor Jill Martin recently released tons of cozy essentials from her new brand, By Jill Martin, including this cute Binge Watching Buddy. The oversized plush toy is perfect for snuggling in bed or cuddling up to while watching a movie or sports game. While kids will love their new furry pal, adults will want to snuggle up with him too!

This gel is like three products in one, so it’s the perfect beauty gift for anyone who prefers a lazy routine. It’s said to cleanse, remove makeup and moisturize skin all at the same time. Plus, the brand says that it can even remove waterproof mascara.

Sleeping on a silk pillowcase can help prevent the dreaded bedhead and frizzy hair in the morning. This one comes in a range of colors and patterns and will make a great stocking stuffer.

New makeup brushes are the kind of thing that you know you need, but aren’t always super excited to buy for yourself. That’s why they make a great gift. This set comes with a variety of brushes for everything from powder to blending. Plus, the travel case doubles as a convenient holder for your brushes to help keep them organized.

People of Color is a nail polish brand that creates colors that are meant to compliment the many shades of brown skin. All of the polishes are designed to be vegan and non-toxic.

These dusting powders are said to absorb sweat and deodorize the skin, but that’s not all! The brand says that they are also formulated with soothing oats to help relieve rashes, itching and irritation.

This makeup bag is the perfect companion for the always-on-the-go beauty lover. It comes with a detachable mirror that lights up to help make quick touch-ups easier. It also features detachable mini pouches to hold earrings, coins or other small, easily misplaced items.

Now she doesn’t need to go to the salon to get the nails of her dreams thanks to this set. According to the brand the nail glue is designed to last up to three weeks and she can remove them and save them to use time and time again.

Crafted with olive oil from the McEvoy family ranch in Petaluma, California, this body butter is said to deliver a range of skin benefits, helping to improve the look of fine lines, even skin tone and more. They’ll love the smell of freshly cut grass, basil, green olive and tomato leaf that the body butter leaves.

These soaps are made without essential oils or fragrances so they’re said to be great for those with sensitive skin. Each bar is designed to gently cleanse skin without causing dryness or irritation.

With 10 different shades, from light pink Daisy to raspberry Lola, they’ll have a color to match every mood. All of the tints are made with beeswax, sunflower oil and coconut oil to nourish lips while giving them a color boost.

Truff has made repeated appearances on Oprah’s Favorite Things list — and their sauces also happen to be beloved by Shop TODAY editors. This festive set comes with the brand’s milder Jalapeno Lime Hot Sauce and Truff Habanero Hot Sauce, which brings the heat.

Mashed potatoes get a lot of love around Thanksgiving, but they’re the perfect dish in every season. That’s why every chef should have this mashed potato gift set. It comes with a potato peeler, masher, and spatula, all the tools they’ll need for the perfect mash. Plus, it has a recipe for garlic mashed potatoes, so they can get cooking right away.

If fries are their preferred way to eat potatoes, then they’ll appreciate this seasoning set. It comes with six spices blends, including Salt & Vinegar, French Onion and Green Jalapeño Sea Salt that they can sprinkle on their favorite side. But it’s not just limited to fries! These seasonings can be used for everything from meats to stir fry.

Flor De La Jara’s olive trees are dry-farmed, which the brand says ups the polyphenol content and is said to boost its flavor, giving you a peppery oil. It’s said to be great for drizzling over salads, sautéing or dipping.

Gift the master griller in your life this barbecue set from AC Barbeque, a company founded by Anthony Anderson and Cedric The Entertainer. It features five of its signature rubs and sauces that can be used on meats, veggies and more.

Made in the Hudson Valley of New York, this maple syrup is aged for six months in bourbon barrels to give it a bourbon-inspired flavor (without the alcohol). It’s a luxurious gift that both whiskey lovers and brunch aficionados will appreciate.

Sweeten up their days with this gift set featuring three different flavors of marmalade. Each one is handmade with fresh fruit from Marmalade Grove’s farm in Ojai, California.

Do they dream of truffles at night? This chocolate truffle set is sure to have their mouth watering. It features a mix of sea salt and caramel truffles to fulfill both their sweet and savory chocolate cravings.

Some people prefer a crispy cookie, while others like ones with a gooey, soft and chewy texture. These cookies are for the latter group. They’re soft baked, so the brand says that they’ll practically melt in your mouth. The box is fresh baked to order and comes with six different flavors, including red velvet, apple pie and chocolate chip chunk.

Whether they like milk, white or dark chocolate, this bark trio has a little bit of everything. There’s enough for them to share, but we bet they won’t want to.

Take their tastebuds on a journey with this Explorer Box of coffee. It comes with three bags of coffee beans, each from renowned coffee-growing regions around the world.

With “exceptional crunch” and ”rich taste,” these potato chips have gained viral attention. They’re made with Galician potatoes, fried in high-quality olive oil and the lightly seasoned with sea salt, to give you the ultra-crunchy, salty chip of your dreams.

The brand says these mixes can "elevate" any tailgate, brunch or holiday party thanks to the variety in flavor and ease of use. Simply mix with your spirit of choice, and top it with your favorite garnishes.

Hot chocolate is a no-brainer this time of year, and this kit sets them up for success by ensuring they won't run out before the season ends. It comes with three flavors: traditional hot chocolate, vanilla bean and cinnamon.

Available in eight different flavors, this marshmallow dessert is sure to satisfy any appetite, especially after a large holiday meal. It includes traditional holiday flavors such as peppermint bark and winter nog, as well as favorites like cookies 'n' cream, red velvet cake and more.

Whether you want to help a friend decorate a bar cart or are wanting more intricate glasses for a holiday party of your own, these glasses feature a floral-inspired shape and are available in a variety of colors to help them stand out.

Part of the brand's "Better Baker" set, it includes nine silicone baking trays of various sizes to make a number of foods and meals. The silicone material its made out of helps to ensure food won't stick to the bottom or sides, making for an easier clean-up process as well.

Sometimes the best gifts are the ones they can consume right away! This sweet treat is made with three simple ingredients key to any delicious dessert: butter, sugar and cream cheese.

Serve up salads in style with this set of spoons that have a textured handle made out of durable resin.

If their ideal night ends with a cup of their favorite tea, gift them with this variety of tea bags that allows them to try new flavors such as berry delight, peppermint, earl grey and more.

This cheese board makes for the perfect hostess gift, making it easy to provide a crowd-pleasing spread. It comes complete with four different types of cheese, olive oil crackers and a cheese knife.

This microfiber ball cap has a bit of a unique feature — a dedicated opening for a ponytail, bun or braid. The cap itself is crafted out of EvapoCOOL technology, which works overtime to provide you with moisture-wicking materials that won’t trap warmth or cause you to overheat.

Dubbed the “ultimate roadmap” for those who are wanting to redirect the direction of their life, Oprah’s laid it all out for them in this self-help book. It has journal prompts, room for reflection and even visual exercises to help anyone through challenges — big or small.

Giving the dog a bath is no one’s favorite chore, but you can make it a tad bit easier with this dry shampoo and mitt combination pack. The foaming dry shampoo allows you to give your pup a bath without the water, simply pump amounts onto the mitt and scrub it into their fur.

Sure, they might have a fanny pack filled to the brim with their essentials, but what about one for their furry friend? This crossbody bag has pockets dedicated to plastic bags, storing treats and essentials you need, like a phone, wallet and keys.

It’s outfitted with easy-to-clean, waterproof fabric, according to the brand, and allows you to remain hands-free while walking the dog.

Traveling home for the holidays? This pillow makes it easy to sit back and relax during your flight or car ride. It has a memory foam interior, while the exterior removes and is machine washable.

Plus, it packs into an included carrying case for when you’re not using it.

Made out of a polyester and spandex blend, this zip-up promises to provide them with a comfortable fit and a stylish silhouette for whatever they’re doing — attending a yoga class, running errands or walking the dog.

Whether you're gearing up for a hike, or want to be hands-free when walking around an amusement park, this water bottle holder promises to sit comfortably on your shoulder.

It has a water-resistant interior, according to the brand, and even has room to store essentials like a card holder, smartphone, chapstick and more.

We combed through all of the item on Oprah’s Favorite Things list and found all of the best gifts under $100. For more than 25 years, Oprah Daily has been sharing Oprah’s Favorite Things for the holiday season. This year’s list included a wide variety of items across home, fashion, food and more.

At Shop TODAY, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.

Emma Stessman is a writer for Shop TODAY.

Sierra is an associate editor for Shop TODAY.